Tag Archives: product

Can you see the light?

My mentor, Bill Buckley used to say he lit products “to illuminate their interior qualities”. Great lighting makes you feel something of the essence, the inner quality and voice of the subject.  There is a rising tide of discerning consumers … Continue reading

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A win, win.

Each shoot day, I’m presented with a new challenge – no matter what I need to shoot. Products, Food, Jewelry, Shoes, People………you throw it at me and I figure it out. Problem solver is my daily “who I am.”  Creative … Continue reading

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Color can have SUCH an impact!

Who knew how important color choice can be to the impact of a job?  Well, of course Nick knew!  That’s what he does and does best.  High impact. Take a basic product and will it grab people automatically?  Probably not. … Continue reading

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